CREATIVE CAMPAIGN — Roaming in Rome

Creative strategy

The first step in building a creative campaign, is coming up with a good plan. Sunna Creative took a deep dive in who is the company, what is the goal or problem, and who is the target audience? Once this is clear, we can create a core message of the campaign and set some KPIs. 

Creative concepts

The second step was brainstorming, creative ideation, and creating a mood board. At the end of this phase, the results were a campaign narrative and several creative concepts. 

Campaign management

In the last stage, Sunna Creative made sure there were creative briefs for the photographer and videographer, the planning was taken care of and kept an eye on, and that the set goals were still in place. 

Roaming in Rome with Eco Move Rental

Video Campaign - Roaming in Rome

The idea behind the video was to discover all of Rome's beautiful places in freedom. To be roaming around the city like locals would do. Here, driving the Italian scooter is as normal as riding a bicycle around Amsterdam. Tourists take taxis. E tu?

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