With these social media videos, the aim was to inspire potential hikers by creating videos they could imagine themselves in. That even though it's a very tough hike, it's worth every bit of sweat and tear because of the magical experience. 

In addition to the edited UGC videos, an abundant amount of raw iPhone video footage was taken. These are very helpful for the long term to create videos with for social media or share separate clips. This way, Sunna Creative created high quality photos, POV-videos, and a stocked library with clips for the future.