Destination Marketing: Mallorca

Sunna Creative travelled to Mallorca for an on-site content creation trip. The island was explored while creating diverse content, showcasing both the city life as well as the most stunning beaches and mountains. Next to travel photography, a wide range of short form social media content was recorded and edited.

User Generated Content

With these social media videos, the aim was to deliver a lot of diverse videos. The results are a mix of organic content, travel user generated content, social ads, and testimonials. The goal was to show both Mallorca's fun city life in contrast to the unspoiled nature and secret calas. 

In addition to the edited UGC videos, the goal was to also share an abundant of raw iPhone video clips. These are very helpful for the long term for social media to create new videos with or share separately. This way we created a library stocked with high quality photos and videos. 

Testimonial — Destination marketing

Testimonial — Accommodation

Testimonial — Accommodation

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